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Marilyn Pearson Hendricks has dedicated her career to advancing innovative approaches to people management, at scale, used by the leading organizations across the globe. Her 30+ years of industry experience lies at the intersection of HR, business transformation supported by technology, and global go-to-market for solution providers.
This article outlines practical methods for making your company stand out in a crowded market. Drawing on a conversation with investment banker Allen Born, I explain why it’s critical to be crystal clear about your differentiators—beyond generic labels or buzzwords—and how that clarity can accelerate growth, guide buyer/investor interest, and reduce future regrets.
Embracing 11 fundamental steps before attempting a sale can help founders avoid major pitfalls. From building a strong competitive moat to managing a trustworthy leadership bench, each principle lays the groundwork for a smoother, more fulfilling exit.
Wondering how to get real value from industry conferences? In this post, we share practical insights on choosing which events to attend or sponsor, avoiding common mistakes, and making the most of each opportunity to connect with the right buyers. It’s not just about quick wins—it’s about building long-term relationships. Check out our 2025 Event Calendar to see where we’ll be and start planning your strategy today.