Insights & News

The knowledge hub at WorkTech Advisory grants you entry to our most recent blogs, webinars, videos, updates and discussions on work and HR technology trends.

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Standing Out in a Crowded Market: Proven Strategies from a Recent Discussion

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Marilyn Pearson Hendricks

This article outlines practical methods for making your company stand out in a crowded market. Drawing on a conversation with investment banker Allen Born, I explain why it’s critical to be crystal clear about your differentiators—beyond generic labels or buzzwords—and how that clarity can accelerate growth, guide buyer/investor interest, and reduce future regrets.

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Leading Through Disruption: Board and Executive Strategies in the Agentic AI Era

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WorkTech Advisory

How are Boards and Executive teams staying ahead of AI-driven disruption? In this post, we highlight core insights from our webinar featuring experts from Harbinger Group, i3 Talent LLC, and Change Management Specialists, LLC. Discover how leadership roles are shifting, which frameworks support balanced decision-making, and what it takes to embed a forward-thinking culture in the face of agentic AI.

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How to Get Real Value from Industry Events: WorkTech Advisory’s Perspective

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Marilyn Pearson Hendricks

Wondering how to get real value from industry conferences? In this post, we share practical insights on choosing which events to attend or sponsor, avoiding common mistakes, and making the most of each opportunity to connect with the right buyers. It’s not just about quick wins—it’s about building long-term relationships. Check out our 2025 Event Calendar to see where we’ll be and start planning your strategy today.

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How Tech Leaders Can Convey Value to Internal Stakeholders

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WorkTech Advisory

In the relentless pursuit of driving an organization's technology vision and strategy, Chief Technology Officers (CTOs) play a pivotal role. Their ability to chart the course for innovation and technological advancement can mean the difference between a company's success or stagnation in a fiercely competitive business landscape. Yet, CTOs often encounter a significant hurdle – securing internal stakeholder buy-in. This obstacle becomes particularly daunting in the face of competing priorities, tight timelines and the ever-present pressure of delivering results.

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