Insights & News

The knowledge hub at WorkTech Advisory grants you entry to our most recent blogs, webinars, videos, updates and discussions on work and HR technology trends.

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How to Get Real Value from Industry Events: WorkTech Advisory’s Perspective

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Marilyn Pearson Hendricks

Wondering how to get real value from industry conferences? In this post, we share practical insights on choosing which events to attend or sponsor, avoiding common mistakes, and making the most of each opportunity to connect with the right buyers. It’s not just about quick wins—it’s about building long-term relationships. Check out our 2025 Event Calendar to see where we’ll be and start planning your strategy today.

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How Tech Leaders Can Convey Value to Internal Stakeholders

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WorkTech Advisory

In the relentless pursuit of driving an organization's technology vision and strategy, Chief Technology Officers (CTOs) play a pivotal role. Their ability to chart the course for innovation and technological advancement can mean the difference between a company's success or stagnation in a fiercely competitive business landscape. Yet, CTOs often encounter a significant hurdle – securing internal stakeholder buy-in. This obstacle becomes particularly daunting in the face of competing priorities, tight timelines and the ever-present pressure of delivering results.

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